MODULE-1(AN INTRODUCTION OF THE ORGANISATION/RETAIL STORE)| IGNOU Notes Material

module 1 an introduction of the organisation/retail store

MODULE 1

AN INTRODUCTION OF THE ORGANISATION/RETAIL STORE

QUESTION:-

Wrtie down an introduction of the Company/Retail Store in which you have worked/ visited in brief mentioning its history, service proposition, merchandise mix, perception amongst customers in the market, competitors etc.
Write down about the Organization/ Retail Store, you have visited/worked.

ANSWER:-

Vishal mega mart is a group of landmark max offers apparel, footwear, women, men and children. Customers and accessories for the entire family - can expect a world - class shopping environment shocking the latest in international fashion from around the global, as well as vishal mega mart own label of in-house designs, shoppers enjoy great price on an excellent range of over great price on an excellent range of over 3000 styles every season in brain new designs, silk and fabrices etc.

QUESTION:-

Write a note on various departments/sections of the Retail Store where you have visited/worked.

ANSWER:-

1. Large number of Products :-
- The quality and quantity of products increase day by day every one want one shop for selling his/her goods/services.
2. Front end is the main department of any company because it is the front face of any company. We know how to give discounts to the customers according to there needs.
3. No any want to see back side of office if we don't maintain our front office so we can't use our back end in proper ways.

QUESTION:-

List out the product lines of the Organization/ Retail Store.

ANSWER:-

* Vishal Mega Mart Product line are shown below:-
- Women:- Tops, Bottoms, Winter wear, Lingerie, oresses & lampsits, sprts ware, sleep wear, accessories, shops , etc.
- Mens:- Tops, Bottoms, Sportswea, winter wear, accessories (watch, sunglasses etc.)
- Boys:- Top, Bottoms, Indian wear, winter wear, essentials, accessories, shoes, etc.
- Girls:- Tops, Bottoms, Indian wear, winter wear, essentials, accessories, shoes, etc.

QUESTION:-

Perception among the customers about the Company/ Retail Store:
Write down your own views regarding company's/ Store's image while interacting with various customers.

ANSWER:-

Affordable:-
-The price is very good and anybody can easily affored/ buy any item.
Good quality:-
- The quality of many items is really very-very good.
variety:-
- There are lots of variety for anyone means for men-women, boys-girls etc.
Comfortable:-
- Comfortable when going inside the store as well as the good quality is also good.
Trendy:-
- Trending items are also available.

QUESTION:-

Write down your own perception about the Retail Store and compare it with the other leading stores in that area.

ANSWER:-

The Vishal Mega Mart also plans to boost its kids category and expects to generate a revenue of Rs. 500cr. of this category alone.
Vishal was established in India in 2001, opening its first store in Indore. Now Vishal has over 190 stores over 60 cities, The company had earlier announced that it will add to new stores by putting an investment of Rs 5 crores for each store by end this financial year.

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